The NEW New Americana: An explanation

The NEW New Americana

What started off yesterday as a question about whether or not we’re posting too many links turned into a complete revamping of the website. I’m glad we had it done. Everything makes much more sense, now.

As regular visitors know, we’ve always maintained a long list of links. We kept it longer than Drudge and other aggregators because, well, we like more news. This prompted the initial question and discussion. Thank you to all who replied. Keep replying there or on this post as we’re going to continue to take suggestions and test out changes. That’s how a republic is supposed to work in the micro, right?

Here is an explanation of some of the changes:

Top, then recent, then the rest of the stories

We’ve tried to maintain a vertical flow in the desktop version of the website so that the newer stories pushed older stories down as we placed them on the site. Since we run four columns on the desktop, this posed a problem for mobile.

We fixed this by breaking it up into three sections. While doing it, more ideas started coming in to help us cater the site towards the different types of visitors. Here’s how it’s broken down:

  • Top Stories: This is the news that deserves the top billing for the moment even if it’s not the most breaking news. There’s no need for the latest Clinton scandal or Trump debacle to get pushed down lower just because a junior Senator makes a gaffe at a veteran’s banquet. Those who want to get a quick snapshot of the most important conservative stories of the moment will find these stories in the top section.
  • Recent Stories: To stay true to our goal of keeping the stories flowing in, we made this section for the incoming flood of news. As noted by several, we need to update more often. This is a challenge because unlike some of the other aggregators, we actually read the stories before we post them. We’re going to strive to grab the stories and update this section more often.
  • The Rest of the Stories: I didn’t always agree with Paul Harvey, but I liked his style, so this section is the homage to him. Basically, once a story is no longer fresh enough to be in Recent Stories, it moves down here. We won’t let stories linger too long; no story should be on the site longer than a day. This is the section for those who want to catch up or who are so in-depth with their research that they simply want more links to ingest.

Separating by “Our Stories”

Rather than push all of our original content to the bottom, we’re putting it to use as separators between the sections. This gives them more prominence as well. After all, we love our writers!

On mobile, this will make it take a little longer to get to the Recent Stories section, but what’s a couple extra flicks of the finger?

Descriptive headlines

Our goal was never to be a traffic-driver to other sites, though we want you to visit them to get the full story when one interests you. Instead, we’re going to try to make the headlines informative enough to give you the nibble of the story, the gist, if you will. We want our readers to be able to read nothing but the headlines if they wish and still know what’s happening and important in the conservative world.

We won’t rewrite headlines for the sake of rewriting them. If a headline says enough, we don’t need to embellish. We just want the headlines to be factual above all else, entertaining when appropriate, and opinionated when there’s a call for our commentary rather than just the link and headline itself. This can be very useful in certain situations. For example, we’re not crazy about the leftist stories at Huffington Post, but a headline that’s currently running points out their desire to make liberals believe Trump is still being tough on deportations. The headline on the story isn’t worthwhile and the story is garbage, but this new format allows us to point to their hypocrisy and lies without confusing our readers into thinking we believe what they’re posting.

Sorry – Just politics, religion, and culture for now

There were a few requests for us to post some of the quirky or interesting things happening in the world the way that Drudge does. Someday… maybe. Today, we’re staying focused on our stated goal of spreading the news that conservatives need to read. I’d love to post about my favorite football team or the latest UFO sighting over Phoenix, but we’re keeping it to “intellectual” news for now. As appealing as Hollywood gossip or self-driving cars might be to many of us, we’re a political site first and foremost.

Focusing on a new party

Between our day jobs and the site, it’s an incredible blessing that we’ve been able to make so much traction in the formation of a new political party. Now that the site redesign is done, I’ll be talking to more of you who have reached out to find the best ways for you to help.

The first email communication regarding the new party is awaiting confirmation of agreement from a handful of people. It should be sent this week. We’ve made unbelievable progress and we’re just about ready to contact other political parties and grassroots organizations about working with us. Expect more news posted here very soon and watch as the information accelerates. I can barely contain myself about it all as I write this article.

The Amazon question

I’ve received a few emails about our peculiar Amazon plea near the top of the homepage. We have intentionally not asked for donations because we want to save that for the new party. We have bypassed extremely lucrative offers from spammy advertising platforms that seem to be popular on the vast majority of conservative websites out there for some reason. We even passed on a large “grant” from an organization that wanted to “help” the site and the new party because after much research, we realized that they were not as conservative in reality as their sales pitch indicated. Isn’t that what we have to deal with every election?

We have a handful of low-yield Google ads to pay for hosting and and the Amazon ads will eventually help us pay for editors and writers. It’s very simple. If you click on one of the links in the Amazon box (titled “Fewer Ads”) and buy anything from Amazon in the next 24 hours, we get a commission. It doesn’t cost you a penny more than had you gone straight to without us. It doesn’t cost the seller a penny more, either. Amazon pays us directly as a referrer when you buy through our link. As I’ve said before, if you think “Amazon” you should think “The New Americana.”

Final note on the site and promotions

This is a labor of love. We’re not Drudge with 1.4 billion pageviews per month. We’re now breaking a million. We’d like to break 10 million by election day and 100 million by the middle of 2017. To get there, we need help. There are standard ways you can help – word of mouth, email, telling friends – but there’s a more “viral” way to spread the word. Social media is the best digital form of communication with the masses. We strongly encourage you to follow us on Facebook. Just as we won’t put spammy ads on the site, we also won’t clutter it with annoying popups begging for likes. We simply ask that you follow us there or on Twitter and spread the word to groups or online friends. Share our stories. Share our homepage. Sharing is cari…. oh, let’s not get too cheesy.

My pledge to you is that we’ll stay conservative and focus on bringing the Constitutional values back to American life and politics. I expect nothing in return, but any help will be graciously appreciated.


JD Rucker

JD Rucker is Editor of this site as well as Soshable, a Conservative Christian Blog. He is a Christian, a husband, a father, and founder of both Judeo Christian Church and Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.

  1. Thank you for sharing why you made the changes and what your goals are…. makes us feel like we are part of the team. 😉

  2. Thanks for all the hard work…

    Then, even if your beginnings were modest, your final days will be full of prosperity.

    Job 8

  3. The new look. looks good! It seems to have a more natural flow to it. The fresh links are readily available on the landing page, but, a short scroll brings up a wealth of other links.
    The separators are a good idea. I like the way you kept a good supply of links to stories.

    Even before Drudge went in the tank for Trump I had noticed that it seemed he didn’t have as much content as he once did. I figured it may have had something to do with the lawsuits he faced from other news organizations like the A.P. and Reuters. It’s nice to have a truly viable alternative-nay-better alternative to the Drudge report. I’ll never Drudge again. Thanks!

  4. I think you really should add some business news such as unemployment reports, inflation reports, GDP, etc., along with properly skeptical analysis of such

  5. Thank you JD. This is very exciting. Looking forward to the first email!! I need to get a couple things from Amazon, too!!

    My wife and I are praying for you, and those you have in place to build this most important project.


  6. I posted yesterday, thanking JD for his work, but my post never showed up. I’ve registered for Red State several times, and never have heard from them. I’m a little disappointed that somehow, I cannot contribute to the discussion, and add my cheerleading to the conservatives in our country. I hope I receive the email that has been promised to go to all that are interested in JD Ruckers third party . . . .

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