When we started this site, we wanted to be an alternative to the Drudge Report that focused on true conservatism and small-government federalism. Very quickly, we learned that we could do even more. Rather than being an alternative, we could be superior in form and function.
We introduced original content to the site. We started pulling together talented writers who could bring fresh perspectives. We added hot Twitter posts, comics, and supporting stories to help us differentiate what we were doing. We pulled in more links from a diverse range of sources to allow readers a more complete conservative experience.
There were things we decided not to do that also had positive effects on the site. We chose to dilute our advertising model, bypassing the “big bucks” so we could keep the site as clean as possible. We avoided sources that were loaded with click-bait, many of which have now become vilified as “fake news” sites. We avoided the allure of offbeat links, opting to stay true to political, religious, and cultural stories only instead of mixing in sports or UFO sightings.
Today, we’re taking the next step in our evolution with three important changes.
Selected News and Commentary section
The average time on site for The New Americana is excellent. We greatly appreciate all of you who keep the site up constantly, checking for updates throughout the day and reading dozens of stories and hundreds of headlines. With that said, we also know there are many casual readers of the site. To accommodate both groups, we’ve added a “Selected News and Commentary” section near the top of the page.
In this section, we will keep a handful of the most important stories of the moment. Those who stay on the site for extended periods of time can go through this section quickly every few hours while still scrolling a little further down for the current top stories. Those who visit casually can see the news our editors selected as the most important to read by scanning a dozen or so headlines. We will keep this section moving as quickly as possible, but we will also allow stories that need to be read to linger perhaps a little longer than normal. Some stories just need more attention than others.
To that end, we will be removing the bottom section with the oldest news at some point in the next few days. Anything more than a day or two old should make it into our archives rather than lingering on the homepage for as long as it has been.
More Unique Content
We’ve had challenges in the recent past with keeping a solid flow of unique stories consistent. This wasn’t intentional. A perfect storm of illness and other events hampered the editors simultaneously. Thankfully, everyone is back and ready to push more cutting-edge commentaries and opinions which seem to be our specialty.
Other sites report the news. Our writers will analyze it.
This will still remain separated from our news aggregation mandate for the site. Our primary goal is still to find important content rather than trying to produce it all. It should be noted that sometimes links will be posted on the site with perspectives that don’t necessarily match ours. For example, we posted the article “The New Nationalism” even though many of the points made in the article are debatable as are some of the conclusions. However, it’s an extremely thought-provoking article that highlights perspectives on the world stage in a way that makes it a worthy read even if we’re not in complete agreement.
Focus on Federalism
As many of you know, we’re actively building the Federalist Party. We’ve made tremendous strides since our soft launch last month and The New Americana is going to be a valued piece of the puzzle for the party.
Don’t worry. We aren’t going to turn this site into a federalism-only propaganda tool. The goal is to keep it focused on conservatism in general. When Republicans, Libertarians, and even the occasional Democrat does something good and newsworthy, we won’t hold back on reporting it just because we’re Federalists. We will cheer every good move that Donald Trump and the GOP makes and we will highlight any poor moves they or anyone else makes. I won’t be so naive or dishonest as to say that we’ll be unbiased, but we will definitely strive to focus on advancing conservatism regardless of the source.
Thank YOU and spread the word
Currently, we aren’t in the same traffic ballpark as Drudge. We’ll get there, and we appreciate any support we can get. Our promise is to remain dedicated to spreading the philosophies of conservatism. Our request is that you help us to grow. Share articles. Share the homepage. Tell friends about us. Write about us on your blog. We’re eager to grow but we will not use the types of shady techniques that so many other similar sites have used to bump up numbers. We rely on our readers to keep us heading in the right direction.
The conditions of the nation and the world are exciting and terrifying at the same time. We must all stay diligent about sharing the truly conservative messages that can drive the country in the right direction. Thank you for your support and God Bless you all.